Shelflife store launched it’s first worldwide release sneaker collaboration project with Puma. In classic Shelflife style this special occasion was celebrated with a very memorable party event. VIPs, celebrities, friends & family were all in attendance along with local graffiti artists, sneaker heads & facebook photo competition winners. It was history in the making with plenty of party entertainment including a killer line up of Dj’s, an art exhibition, live graffiti bombing, live “shriiimping” art & even the opportunity for guests to shop in store and make their own mark on a full 3D model train!
More pics of the sneakers HERE
Images and text courtesy of Dr Zulu Green
PUMA and SHELFLIFE, Cape Town’s premium street-wear and graffiti supply store, have joined forces once again. The two have collaborated to create their first range of mens and ladies sneakers, a first for an independent retailer in South African history. The collection will be released worldwide on the 8th of August 2011. The featured release is the “Train Runner”. This sneaker is inspired by the bold yellow & grey South African metro trains that are notoriously dangerous for many reasons. These are a must for art fanatics and sneaker collectors alike.
LAUNCH-PARTY ENTRY COMPETITION
To stand a chance to win a ticket to the PUMA X SHELFLIFE
sneaker launch party, all you have to do is submit any picture of
a South African train. It can be anything from the insides to the
outside and does not have to include graffiti. Best photos win.
Competition winners will be announced daily on the SHELFLIFE facebook
group and the PUMA X SHELFLIFE Sneaker Release Page.
Pictures can be submitted to: firstname.lastname@example.org
Remember to include your name and details.
The first event of Underground Exchange took place on 8 July 2011. The exhibition was created by Shelflife and held at Ficton Bar in Cape Town in order expose the art to people in a different setting, aside from a gallery. These events are part of an exchange program to showcase the best UK underground street culture right here in South Africa.
The exhibition is still running and all prints are up for sale. Artists that featured in this exhibition were Banksy, Part2ism, She One, Solo One, Mark Ireland and Ink Fetish.
Check out the video where the curator, Dr Zulu takes you on a walkabout…
Shelflife & Fiction present
UNDERGROUND EXCHANGE UK
Friday 8th July
The objective of the exhibition is to showcase the finest underground street culture from the UK as it is part of an up and coming creative exchange program between the United Kingdom & South Africa. It is set to be the first of many events & exhibitions of this kind to promote creative & cultural exchange between regions. The art exhibition will feature some of the finest examples of underground graffiti & street art, as well some BIG names… did someone say Banksy?
In addition to the opening night, the works will be presented to the British Arts Council of South Africa. The exhibition will run for one month, with all the prints being up for sale. The line up of local DJs will uphold the UK theme with some of the finest hip-hop, beat, dubstep & grime around!
Be apart of history as SA & the UK forge a creative bond that will set the stage for future projects! Supporting sponsor New Balance will display some of its finest premium UK made sneakers, exclusively available at Shelflife.
Make sure to not miss this exciting new project.